Migrant workers from central Europe are driving a resurgence in demand for the Ulster-grown spud, according to potato packers Wilson's Country Ltd.
While demand for what was once Ireland's staple food has been in decline over the last few years, the Ulster company has enjoyed strong growth in demand for its value and salad potatoes, and Maris Pipers at the other end of the market.
The arrival of foreign migrant workers in Northern Ireland has been a double boost for the potato industry, he said. Many have found employment within the industry, including many Latvian and Lithuanian workers who have joined the packhouse at Wilson's.
Managing director Lewis Cunningham said: "Many Eastern Europeans have brought with them their love of potatoes, which is having a considerably positive effect on consumption levels."