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Tennent's to be first alcoholic drink to display calorie content

By Claire Cromie

Tennent’s is set to become the first UK drinks company to print nutritional information on its cans and bottles.

From later this month shoppers will find cans of Tennent's lager with calorie information printed on the packaging.

Health organisations like the Royal Society for Public Health have for some years been calling for calorie counts to be included on alcoholic drinks to tackle obesity.

Tennent’s Lager contains 30 calories in every 100ml, which the company says is the lowest of the main lager brands.

For comparison, here are the calorie counts of some the most popular beers, in pints:

  • Tennent's (4.0% ABV) - 170 calories
  • Carlsberg (3.8% ABV) -  182 calories
  • Fosters (4.0% ABV) - 193 calories
  • Guinness (4.0% ABV) - 210 calories
  • Stella (5.0% ABV) - 256 calories

Tennent's NI is also going to display the nutritional information on 50,000 beer mats.

And its owner C&C Group plc says it will introduce nutritional information across its portfolio over the next year, which includes Magners and Bulmers cider and other beers, Heverlee, Clonmel and Menabrea.

"There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume," said Tom McCusker, managing director of Tennent’s NI.

"We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed.

"Calorie content is an easily understandable way to help people make better choices about what and how much they consume. They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too."

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