Breast Cancer Awareness: Be pretty in pink and pack a charity punch
October is Breast Cancer Awareness month, when you can indulge in cosmetic classics or bag some new beauty essentials knowing that you're doing your bit for charity at the same time. Katie Wright rounds up some of her favourites
Now in its 24th year, Breast Cancer Awareness (BCA) Month has raised more than £50m to date, to fund research, education and medical services.
Active in more than 70 countries, the campaign has been instrumental in targeting a disease that one in eight women in the UK will develop during their lifetime - and it's also a fantastic opportunity to hit the beauty aisles and shop with wild abandon.
All month long, you can take home skin, hair and make-up treats, safe in the knowledge you're supporting a range of worthwhile charities.
Here are this year's top pink picks.
For the first time, Estee Lauder - the company that founded the BCA campaign back in 1992 - has brought together a host of products in the Estee Lauder Companies BCA Beauty Box, £20. Worth £66 and packed with cult favourites from Clinique, Aveda, Smashbox and more, for every eight-piece pack sold, £12 will go to the Breast Cancer Research Foundation (www.esteelauder.co.uk).
The now iconic Jo Malone Red Roses Cologne, £86 for 100ml, gets its annual pink ribbon makeover this month, and a massive £20 per bottle sold will be donated to the BCA Foundation (www.jomalone.co.uk).
And, featuring a little rose gold charm, the Invisibobble Pink Heroes Edition, £4.95, LookFantastic.com, will fund a €20,000 donation to a cancer charity voted for by customers on www.invisibobble.com. Meanwhile, Elemis has pledged to donate £10,000 to Breast Cancer Care from sales of The Hero Collection, £55 (worth £95), featuring four beloved bestsellers and a hot pink cosmetics bag (www.elemis.com).
Long time supporter of BCA month, GHD is hoping to hit the £10m mark this year with a trio of styling gadgets, including the Limited Edition Electric Pink V Styler and Roll Bag, £135. For every sale, £10 will go to Breast Cancer Now (www.ghdhair.com).
And, how clever is this - the Wet Brush Detangler & Cleaner Combo, £13.99, LookFantastic.com, comes with a concealed comb for extracting hair build-up with ease, and 20% of sales from three new colour combos will be donated to the Breast Cancer Research Foundation.
Neal's Yard introduce two new scents to their natural deodorants, with £1 from every sale going to breast cancer support charity, The Haven. Choose from Peppermint & Lime or Rose & Geranium Deodorant, £8 (www.nealsyardremedies.com).
Ding dong... Avon is happy to lend a hand as not only does every purchase of Avon Nailwear Pro+ in Viva Pink, £3, during October send a £1 donation to Breast Cancer Now, but the nail polish is on special offer at half price (www.avon.uk.com).
And this year, Paul Mitchell has partnered with breast and ovarian health charity, Bright Pink, and is donating money from the sales of three products - including the ultra-glossy United In Pink Super Skinny Serum ), £19.50 (www.allbeauty.com).
You can also buy any of Popband's three pink hairband designs this month and 10% of the sale of each pack will go to the Pink Ribbon Foundation. Try Popband Flamingo, £8 for five, for a fun fuchsia and gold quintet (thepopband.com).
Also changing colour this month is the usually olive green, Origins BCA Drink Up Intensive Overnight Mask, £23, which gets whitewashed and emblazoned with a pink ribbon pattern, with £4 from every skin-quenching tube sold going to the Breast Cancer Research Foundation (www.origins.co.uk).
Here's a fresh way to help your favourite charity - choose from four fruitily-fragranced NSPA products that donate 20p to Asda's Tickled Pink fund, which supports Breast Cancer Care and Breast Cancer Now, including NSPA Raspberry Daily Refresh Shower Scrub, £3 (www.asda.com).
Or give your nails a nifty neon makeover with a pot of Roxanne Campbell Sitting Pretty Nail Lacquer, £10, and 10% of all proceeds will go to Breast Cancer Care (www.roxannecampbell.com).