Belfast Telegraph

Wednesday 16 April 2014

Video: Lamborghini shifts into top gear with Egoista concept car

As part of its 50th anniversary celebrations, Lamborghini unveiled a new concept car, the Egoista, on May 13.

The car was shown off to Lamborghini enthusiasts gathered after the final stage of the Grande Giro Lamborghini had brought them to the carmaker’s factory in Sant’ Agata Bolognese.

Designed by Walter De Silva, the car is said to be inspired by the Apache helicopter and, living up to its name, which means “selfish”, it has only one seat.

The supercar's debut was equally spectacular, with a cinematic entry announced by a trailer projected onto the nine big screens in the room.

The stage was transformed into a landing strip, with a top model in a flight suit guiding the Egoista's arrival with ground crew light paddles, and the roar of the V10 engine shaking the 20-meter-tall tensioned event structure: this is the spectacle the VIP guests were treated to when Lamborghini President and CEO Stephan Winkelmann entered at the wheel of the Egoista, before inviting its creator, Walter De Silva, to join him on stage.

The Egoista contains, in Walter De Silva's opinion, all the product criteria which are part of Lamborghini's make-up. "It's as if Ferruccio Lamborghini were saying: I'm going to put the engine in the back, I don't want a passenger. I want it for myself, and I want it as I imagine it to be. It is a fanatical vehicle, Egoista fits it well."

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