A third of Tinder users are married, research reveals
Almost half of Tinder users are in relationships, despite the app’s aim to bring singletons together, according to research.
Only 54 per cent of people on the site say that they’re single, with a further 3 per cent identifying as divorced and 1 per cent in the “other category”. But 12 per cent of users are in a relationship and 30 per cent are married, according to research by GlobalWebIndex.
The findings tally with Tinder CEO Sean Rad’s description of the site as not just a dating app but a “social discovery platform”. But they could disappoint the many users who turn to the site looking for dating opportunities.
The market research company also found that most of the site’s users are 16-34. They are also mostly men — who make up 62 per cent of the site — and live in urban areas.
Despite catching on as a much talked-about app, Tinder still isn’t beating the traditional sites at luring singles. Only 1 per cent of internet users have used the app, confirmed with 31 per cent of people who have visited an online dating site. Many Tinder users tend not to be exclusive, and 7 in 10 users said they visited such a site in addition to Tinder.
Tinder introduced a paid-for tier earlier this year — offering unlimited swipes and extra location services — to much disdain and threats to leave. But the research found that users are likely to keep using the service and to pay for it, with 1 in 4 people saying they are already paying for online dating.
Independent News Service