Dating in the 21st century is a minefield, especially for the single man. One false move and he can kiss his chances of getting that all-important phone number goodbye – forever.
That’s assuming he can persuade a girl to go on a date with him in the first place.
Because in the era of online match-making, image is everything – and any guy whose profile picture looks more like a police mug shot should probably give up now and order another pizza for one.
The message coming from magazines, advertisements and the movies is loud and clear: if you’re a single guy you’d better make sure you know the new rules of engagement.
And nobody knows those rules better than Britain’s answer to Hitch, James Preece.