Models will be strutting their stuff on Ulster's longest ever catwalk when Marx Red Fall For Fashion gets under way at St George's Market in Belfast next month.
The historical market place will be transformed into a funky venue for two nights in October - where local fashionistas will be treated to the new season's High Street and designer collections.
Music and fashion go hand in hand and a number of Northern Irish acts have been lined up to entertain the style-conscious crowds who are expected to pack out St George's Market.
The event, organised by PR woman Michelle McTernan and Tracey Hall of leading model agency Style Academy, will promote the best of home grown Irish produce as well as top high street and designer names.
The opening night of Fall For Fashion will take place on October 23 under the banner Hit The High Street. Retailers include a/wear, Marks and Spencer, Vila, Vero Moda, Benetton, Jack and Jones, CasteCourt and Exquisite in Newtownards. Blushing brides-to-be will also betreated to an extravagant bridal showcase by Gabriella Doory.
One of the province's most hotly tipped bands, Kharma 45, will provide the music. The four-piece, who fuse dance and rock, recently played a storming set at Tennents ViTal, as well as performing at Glastonbury and Oxegen.
The second night, October 24, will be be entitled "Deadly Designer" and will feature an eye-catching showcase from Jonathan Keys Opticians, as well as collections from Nine Chichester Street and Emporio. Belfast artist Terry Bradley will also launch an iconic range of limited edition male and female shirts. Coral and Designers at Debenhams will also be showing.
London-based signer Conor McCullough, who has been compared to George Michael, will perform.
Fall For Fashion has also incorporated a student award to celebrate up-and-coming designers of the future.
Co-director of Fall For Fashion Michelle McTernan said: "Tracey and I have created what promises to be the most talked about catwalk experience ever to hit Northern Ireland.
"Our impressive portfolio of high street and designer retailers along with top class national entertainment ensures that there is something for everyone."
Tracey added: "This event is a celebration of everything that's great about Northern Ireland, from models to market traders, retailers to venues, not to mention performers.
"It will be a must-have guide to what to wear for autumn and even Christmas."
The two-day event will also help launch the careers of two new models from Northern Ireland and the Irish Republic, winners of a competition.
Tickets for each night cost £10 and are available from the Belfast Welcome Centre or call 90 246609.