Belfast Telegraph

Thursday 17 April 2014

Nestle pulls Kit Kat mascot from Facebook due to Pedobear resemblance

Kit Kat image of man in bear costume (left) resembling Pedobear (right)

Nestle has pulled an image from its Kit Kat Facebook fan page because the mascot featured in it resembles Pedobear.

Pedobear is an internet meme of a pedophilic bear used to mock pedophiles.

The company wrote on its Facebook page yesterday: "Drum roll please ... Kit Kat is on Instagram," above an Instagram photo of a man in a brown bear suit at a drum set.

Nestle said in a statement: "We produced this photo – of a real guy in a bear suit - to launch Instagram through our Facebook community. The picture is not Pedobear.

"We had never heard of Pedobear. But when the possibility of its similarity to the so-called 'Pedobear' was raised with us, we immediately removed it.”

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