Over 190 million visitors per month isn't bad for a web phenomenon that is widely criticised for being inconsequential.
But despite the huge popularity of Twitter, which scores 370,000 new users every day, making money out of its customers has proved more of a challenge — until yesterday, when the social network unveiled a new look that will have advertisers salivating.
The changes, which will hit all users' screens over the next few weeks, see a two-pane layout replacing the straightforward list of tweets.
The second pane can perform a number of functions but the most significant is displaying media content relating to that tweet without the user having to visit another website. Twitter co-founder Evan Williams, however, has said the changes were “not for the sake of advertisers”.