With the strong euro and prospect of a hot summer ahead, Translink and the Northern Ireland Tourist Board are joining forces to put the traditional family holiday to the test.
Forget the two-week holiday abroad - its all about getting more for your money and your time in Northern Ireland
Throughout July and August, Translink and the NITB are challenging the Williamson family from east Belfast to forego their vacation abroad and instead opt for a series of day trips throughout Northern Ireland using public transport.
The Williamsons will be plotting different day trips around NI, stopping in at the likes of Armagh Planetarium, the Giant's Causeway, the Tall Ships and Londonderry to name but a few.
The aim of the challenge, which will see the family travelling some 703 miles around NI, is to show the public that NI can be the location for a truly successful family summer holiday, with the emphasis on fun, relaxation, visiting new places, trying new activities and spending as much time as possible with family and friends.
For information on Translink timetables, fares and summer offers, log on to www.translink.co.uk or phone 028 9066 6630