Go West in this season’s coolest trend and win yourself a pair of fab jeans, too. By Judith Cole

The Belfast Telegraph has teamed up with the UK’s number one retailer of branded clothing, footwear and accessories to celebrate its nomination for a 2008 Maxim Style Award by giving 10 lucky readers the chance to win a pair of their favourite jeans from its unrivalled collection of top names.

USC, which has stores at Castle Lane, Belfast, and Abbey Centre, Newtownabbey, has been shortlisted in the Multiple Retailer of the Year category at the awards hosted by the largest selling men’s magazine in the world.

And now, 10 lucky Belfast Telegraph winning readers will have the chance to visit the store for a one to one consultation with specially trained denim advisers for advice on which cuts, wash and style best matches their individual look.

Once they have found the perfect fit from one of the widest stockists of denim in the UK, they can walk away with their very own pair from USC’s extensive denim collection including Diesel, G Star, Replay, Levis, Firetrap and Miss Sixty.

Focused on bringing the best of your favourite brands together under one roof, USC has teamed up with leading brands to land a number of exclusive signings this season which you can see both in-store and online at www.usc.co.uk

To be in with a chance of winning one of the 10 pairs on offer, answer the following question:

Name one of the brands stocked at USC?

Send your answer with your name, address, and telephone number to Judith Cole, USC Competition, Features Department, 124-144 Royal Avenue, Belfast BT1 1EB, to arrive no later than Wednesday, September 3. The first 10 entries with the correct answer and relevant details drawn at random will win. Usual Independent News & Media rules apply.