A Chevrolet dealer in Hawaii literally crushed his Asian car competition -- but found the stunt harder to pull off than expected.

Island Chevrolet general sales manager James Severtson arranged for a Chevrolet Suburban SUV outfitted with massive tyres to drive over a Honda Accord.

On the first attempt on Friday, the monster truck blew a hydraulic hose and leaked vital fluid while the Honda remained intact and ready for more.

After several hours, the truck was repaired and driver Ryan Kepiki tried again.

This time a second victim, a Hyundai Excel, was parked next to the Honda.

Mr Kepiki drove over the cars' bonnets, destroying the windscreens to the seeming delight of the rush-hour crowd.