Checking in... the five-star hotel that's coming to Belfast
This is how Belfast city centre's newest five-star hotel will look when it opens its doors in two years' time.
The luxury £20m Fitzwilliam Hotel is being sited in Great Victoria Street, next to the Grand Opera House.
It is the latest in a string of hotels being built in Belfast to meet demand from visitors to what the Lonely Planet guide calls "a must-see city".
Fitzwilliam spokeswoman June Burgess said the new hotel will have "first class luxury with sophistication and style".
Stephen Boyd, Professor of Tourism, feels friendly competition between the neighbouring hotels will be good for the city of Belfast.
"I think that the growth of tourism in Northern Ireland in the last 10 years and the appeal of Belfast for short breaks, as well as three hotels being close to one another is good competition," he said. "People want quality and with this hotel, this is what people will receive."
The Fitzwilliam will have more than 130 rooms and is due to open in early 2009, creating work for over 100 people.