Belfast Telegraph

Saturday 19 April 2014

DJs pledge support for Eason ‘Get Into Reading’ campaign

Pete Snodden and Connor Philips are joined by award-winning Belfast author Derek Keilty as they pledge their support for the Eason ‘Get Into Reading’ campaign which aims to highlight the importance of reading, especially with young children. The well-known trio are calling for people across Northern Ireland to pledge their support for the campaign at www.eason.com/getintoreading and to join in the weekly half-hour reading sessions called ‘Eason Story Time’ every Saturday at 11am in Eason stores across Northern Ireland.

Belfast DJ’s Pete Snodden and Connor Philips were joined by award-winning Belfast author Derek Keilty as they pledged their support for the Eason ‘Get Into Reading’ campaign which aims to highlight the importance of reading, especially with young children.



Now, the well-known trio are calling on people across Northern Ireland to pledge their support for the campaign and to join in the weekly half-hour reading sessions at Eason Story Time to ‘Get into Reading’ too!

Cool FM DJ Snodden said: “I am delighted to pledge my support for the Eason’s ‘Get into Reading’ campaign. There are so many great books out there, this campaign is inviting every one of us – especially parents to dive in and find the books you’ll love to share and enjoy with your kids!"

Derek Keilty, who has penned award winning tales such as Will Gallows and the Snake-Bellied Troll said: “As a father and a local children’s author this campaign has my full support. Books open up a world of fun and adventure that can be enjoyed by everyone at any age. I’m calling on people across Northern Ireland to join the campaign and pledge their support to ‘Get Into Reading’.

Eason are inviting people across Northern Ireland to go online and pledge their support for reading at www.easons.com/getintoreading. For every 1,000 pledges received Eason will donate a story time book hamper of 20 award-winning and much loved titles including - ‘The Gruffalo’ by Julia Donaldson and Axel Scheffler; ‘Lost and Found’ by Oliver Jeffers; ‘The Tiger Who Came to Tea’ by Judith Kerr; ‘Where the Wild Things Are’ by Maurice Sendak; and ‘Aliens Love Underpants’ by Claire Freedman - to a local primary school.

As part of the year-long campaign, Eason is also encouraging parents to bring along their children to Eason Story Time which takes place every Saturday at 11am across the 12 Eason stores in Northern Ireland. Each week Eason staff read a specially selected children’s book for children in the store to enjoy.

David Field, Head of Marketing and Retail Development at Eason said: “Eason is committed to supporting literacy in Northern Ireland, particularly among children. The ‘Get Into Reading’ campaign is about encouraging a love of reading and a love of books and for children and adults alike to read more, one book at a time.”

The Eason ‘Get Into Reading’ campaign takes place in line with other initiatives supporting literacy such as the Eason Spelling Bee which was met with huge success this year and a recently announced partnership with ‘Barnardo’s Children’s Charity in supporting the Learning for Life initiative which is aimed at boosting children’s literacy levels.





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