Belfast Telegraph

Thursday 18 September 2014

Pancake prize Claire wins our ad contest

A Co Fermanagh schoolgirl is celebrating after scooping the top prize in a competition organised by the Belfast Telegraph.

Claire Mullaney, a P7 pupil at St Mary’s Primary in Newtownbutler, won the Design an Ad competition, part of the Telegraph’s Reading Week Bonanza in association with Ormo.

Participating pupils were asked to design an advert which would highlight the local ingredients used in making Ormo pancakes.

Around 12,000 schoolchildren polished up their literary skills when they took part in the Reading Week in November.

The newspaper read-in, which began seven years ago, was organised for pupils in the Belfast and Western Education and Library Boards. The literacy project involved the young participants studying copies of the Belfast Telegraph every day for a week.

Claire’s prize is an ‘Eglu’, |complete with two free range chickens. The Eglu is a modern chicken house designed to support teachers in using the outdoor classroom as a teaching resource.

Five runners-up will receive a supply of pancakes for their breakfast or after school clubs.

Jennifer O’Reilly, Newspapers in Education Executive at the Telegraph, said: “We had hundreds of entries for this Design an Ad competition for Ormo pancakes. The quality of work was outstanding. My thanks to Ormo who sponsored the event.”

Ormo marketing director Sharon Campbell (pictured above with winner Claire, left, and runner-up Jane McDermott) said the bakery “is proud to have been involved in an initiative which delivers real benefits to local primary school children”.

The five runners-up are Aimee Freeburn (St John the Baptist PS, Carvenbeg), Jane McDermott (also from St Mary’s, Newtownbutler), Sophie Boyle (St Brides Primary in Belfast), Jay Henry (Rosetta Primary, Belfast) and Katie McFarland (Kesh Primary).

For details of our Newspapers in Education projects, contact Jennifer O’Reilly on 9026 4226.

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