Over £5,000 worth of electrical equipment has been delivered to a Co Down school thanks to an innovative in-store promotion at SuperValu.
With the beginning of the new school term, pupils at Dromore High School are benefiting from six digital multimedia projectors, digital video camera, digital SLR camera and three portable overhead projectors.
The school loyalty scheme ran from September last year, and shoppers and schoolchildren were able to collect points for the school by presenting a special bar-coded key ring at the till when making their purchases.
The total points converted in £5,000, which the principal at the school, John Wilkinson, said will prove extremely beneficial for pupils and staff.
He explained: "This scheme has been extremely profitable for the school and the equipment we have received through it will make a tremendous difference to all our students.
"I would like to thank everyone who has contributed by shopping and Miller's SuperValu and Russell himself for running the scheme."
The owner of the store which ran the scheme, Russell Miller, said he was delighted he had been able to provide a scheme which will benefit local schoolchildren.
" Investing into the local community is something we take very seriously and this scheme proves our long term commitment," he said.
" As an independent retailer it is important for me to build relationships with those around me and reward my customers for their loyalty. I hope that the equipment will be useful for the school and benefit the children who go there."
Lagan Valley MLA Edwin Poots was present for the delivery of the equipment and congratulated SuperValu for the development of the scheme.
"I am delighted to see local businesses such as SuperValu Dromore working closely with Dromore High School in the provision of computer and electronic equipment which will assist pupils in project development," he said.
"Business has a crucial role to play in assisting with educational resources. Congratulations to all involved in delivering this initiative."