An estimated 1.5 million people across GB will tune in to Lough Erne and Co Fermanagh next week on the top morning TV show, BBC Breakfast.
A Tourism Ireland arranged for a crew from BBC Breakfast to visit Fermanagh and the Lough Erne Resort last weekend, where they filmed a feature on the venue of the G8 Summit.
The piece, fronted by Northern Ireland-born journalist Chris Buckler, will include interviews with the hotel manager Ferghal Purcell, head chef Noel McMeel, as well as with representatives of various local businesses.
It will be seen by about 1.5 million viewers when it airs next week.
The footage will show the Lough Erne Resort and what the G8 world leaders and their teams will experience during their time there.
The crew from BBC Breakfast was also given a ‘sneak preview’ of the busy preparations under way in advance of the G8 Summit.
Niall Gibbons, Tourism Ireland’s chief executive, said the broadcast was part of Tourism Ireland’s promotional drive around the world – and in particular in Great Britain – to capitalise on the historic visit by the G8 to Northern Ireland.
He said: “With approximately 1.5 million viewers, this feature on BBC Breakfast is an excellent opportunity to reach a wide audience of potential holidaymakers across Great Britain, to remind them about the wonderful scenery and landscape of Fermanagh and Northern Ireland.
“The G8 Summit is an unprecedented opportunity to showcase Fermanagh and Northern Ireland – not only to world leaders but also through the accompanying international media to potential visitors across the world.
"It will raise the profile of Northern Ireland and ultimately help us achieve our goals of increasing visitor numbers from overseas. Tourism Ireland’s promotional programme and publicity drive are being stepped up – before, during and after the G8.”