Belfast Telegraph

Tuesday 23 September 2014

Ad campaign to ease breast implant fears

The Government is running a national Press advertising campaign this weekend advising women what to do if they have PIP breast implants.

Adverts will appear in national newspapers followed by websites from Monday.

The advice reiterates the Government's view that there is no evidence to support routine removal of the implants.

It stresses that experts have found no link with cancer and there is no clear evidence of an increased risk of harm compared to other brands of breast implants.

Around 40,000 women in the UK received PIP implants manufactured by the now closed French company Poly Implant Prostheses (PIP).

The implants were filled with non-medical grade silicone intended for use in mattresses.

Health Secretary Andrew Lansley said: "My aim throughout this situation has been to protect the health of women with PIP implants.

"That's why we are running this ad campaign, to give women clear, definitive advice about what course of action they should take."

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