Death rates for cancer of the gullet, or food pipe, have doubled in the last 40 years, according to a new report.
Latest figures from Cancer Research UK show that around 7,600 people in the UK now die each year from oesophageal cancer, compared with 3,800 in 1971.
The proportion of the population dying from the cancer has risen by almost half from eight in every 100,000 people to 13.
The increase has been much greater for men, possibly due to lifestyle factors that affect them more than women and a male propensity to ignore symptoms.
While the number of men dying from the disease has soared by 65% since the 1970s, death rates for women have gone up by 9%.
Lifestyle factors such as obesity, smoking and alcohol consumption all increase the risk.