Belfast Telegraph

Monday 21 April 2014

Cash payments plan to curb obesity

Giving obese people cash payments to shed pounds can lead to substantial weight loss, research out today suggests.

An NHS-backed scheme has paid out tens of thousands of pounds in “air miles for dieters”.

Now more people are being recruited to the programme, which pays a maximum of £3,000 for those with the most to lose.

Under the Weight Wins scheme, overweight people sign up for a slimming programme.

They earn cash payments for every pound they lose while dieting and then a 50% “bonus” if they manage to keep the weight off for several months.

Final rewards range from £80 to £3,000, depending upon the length of the plan and how much weight needs to be lost.

Data published today on 745 dieters found people lost more than a stone on average (7.2% of their body weight).

Tam Fry, from the National Obesity Forum, said: “There are any number of people with a master plan to help you lose weight but this scheme pays you back for sticking to it. Schemes that give you financial reward as well as long-term weight loss must be appealing on both counts.”

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