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Cereal maker accused of double standards over ad

Parents have accused the cereal maker Kellogg's of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a government campaign against child obesity.

The US manufacturer is advertising on bus stops with the slogan: ‘Ever thought of Coco Pops after school?’.

Parents complain the adverts urge children to fill up on the sugary cereal in the afternoon instead of something healthier. One person posted a message on the social networking site Twitter which read: “Coco Pops after school? Yeah that's a good idea ruin your kid's appetite. Well done Kellogg's.”

Kellogg's said: “A bowl of Coco Pops is low in fat, contains vitamins and iron and, with milk, gives you only 175 calories a bowl.”

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