Belfast Telegraph

Monday 29 December 2014

Cereal maker accused of double standards over ad

Parents have accused the cereal maker Kellogg's of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a government campaign against child obesity.

The US manufacturer is advertising on bus stops with the slogan: ‘Ever thought of Coco Pops after school?’.

Parents complain the adverts urge children to fill up on the sugary cereal in the afternoon instead of something healthier. One person posted a message on the social networking site Twitter which read: “Coco Pops after school? Yeah that's a good idea ruin your kid's appetite. Well done Kellogg's.”

Kellogg's said: “A bowl of Coco Pops is low in fat, contains vitamins and iron and, with milk, gives you only 175 calories a bowl.”

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