Belfast Telegraph

Sunday 4 October 2015

Cereal maker accused of double standards over ad

Published 01/02/2010

Parents have accused the cereal maker Kellogg's of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a government campaign against child obesity.

The US manufacturer is advertising on bus stops with the slogan: ‘Ever thought of Coco Pops after school?’.

Parents complain the adverts urge children to fill up on the sugary cereal in the afternoon instead of something healthier. One person posted a message on the social networking site Twitter which read: “Coco Pops after school? Yeah that's a good idea ruin your kid's appetite. Well done Kellogg's.”

Kellogg's said: “A bowl of Coco Pops is low in fat, contains vitamins and iron and, with milk, gives you only 175 calories a bowl.”

From the web

Sponsored Videos

Your Comments

Comments posted this week will only be visible until Saturday Oct 3 and will not be available to view after that date. This is due to essential upgrade work on our content management system and we apologise for any inconvenience.

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph