The Public Health Agency (PHA) has produced a new leaflet for mums-to-be.
'Getting to know your baby: How to start connecting with your baby' has been written to help mothers understand why it is helpful to start building a relationship with their baby during pregnancy.
It also explains what parents need to know in order to get off to a good start with caring for and feeding their baby.
The leaflet will be used to help midwives have conversations with women about getting to know their baby and what to expect in the early days.
This is the first time PHA has produced a leaflet which includes information on the importance of loving relationships to baby brain development. The leaflet encourages pregnant women to take time out to relax and think about their baby and to talk to baby while he or she is in the womb.
Both breast and bottle-feeding mothers are reassured that they will not 'spoil' their baby if they respond quickly to crying.
The leaflet is available on the PHA's website at bit.ly/KmTlM6