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Ribena reassurance over Tesco ban on sugary cartons

By Emma Clark

Published 29/07/2015

Ribena has reassured consumers that they can still buy some of its products from Tesco after the supermarket giant announced it will ban sugary cartons aimed at children
Ribena has reassured consumers that they can still buy some of its products from Tesco after the supermarket giant announced it will ban sugary cartons aimed at children

Ribena has reassured consumers that they can still buy some of its products from Tesco after the supermarket giant announced it will ban sugary cartons aimed at children.

Twitter users wrote of their despair at the news, while some appeared to wrongly believe that all Ribena drinks would be removed.

The supermarket will take down all lunchbox size cartons and small bottles of added sugar juice drinks aimed at children from its shelves in response to concerns about child obesity.

The ban will affect Ribena, Rubicon and Capri Sun brands, but large and no-added sugar versions of the drinks will still be available.

Ribena said: "Thanks for all the love. Don't worry, you can still buy Ribena Squash, 500ml bottles and No Added Sugar cartons in Tesco."

The move comes as Tesco says it will reduce the sugar content of its own brand soft drinks by 5% a year.

A typical 288ml carton of blackcurrant-flavoured Ribena contains 29g of sugar, a 288ml Rubicon Mango carton contains 37.8g of sugar, and a 200ml orange Capri Sun contains 20g of sugar.

The NHS currently recommends a 30g daily limit on added sugar intake for those aged 11 and over.

A Tesco spokeswoman said: "We want to help our customers make healthier choices and that's why we have pledged to continue to cut sugar from the food and drink on our shelves. From September all children's juice drinks we sell will have no added sugar."

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