His feet won't have to touch the ground - on the Garvaghy Road or anywhere else - as he spreads the Orange message to order.

Our loyal friend, with the cheesy grin, the bright orange body suit, the quiff of orange hair, the purple cape and purple star on his barrel chest, is out to change the image of the order.

He's the new logo, stealing a march from the stuffy image of men in bowlers, navy blue suits and sober black shoes.

And the order has launched a competition for young people across Ulster to come up with a name for the hero.

'Dan Cree', perhaps, to keep in mind the march that's still stuck on The Hill. 'Sam Begg', maybe, to drum up enthusiasm among the young.

Yes folks, the Grand Lodge of Ireland is changing - by order of the PR people.

It's taking the direct route into the psyche of Ulster's youngsters - with our hero appearing in pop-up books on the history of Orangeism, of which 20,000 have been distributed.

He's even featured on Christmas Cards with a suitable message - but as Orange is one of the few words in the English language that rhymes with no other word, one wonders how it'll manage with their yuletide poems!

So, if you can think of a name for the superhero, lodge your suggestions with Orange HQ at Schomberg House, 368 Cregagh Road, Belfast, BT 9EY.

The order will take the best suggestions and draw them from the hat.

A bowler, of course...