Belfast Telegraph

Thursday 18 December 2014

Clifford: I didn’t profit from Jade’s death

Jade Goody would have been the first person to admit that she had no talent, her friend and publicist Max Clifford has said.

Mr Clifford also said he did not profit from Jade’s death and even paid some of the cancer-stricken star’s medical bills.

He told students at the London College of Communication that in the last 10 years in particular people have increasingly become famous who have no talent at all.

He said: “Jade had no talent. She would be the first to tell you she had no talent. She was just herself.”

Mr Clifford described fame as a drug that could be just as deadly as cocaine and alcohol.

He said that when he was a child growing up, everyone who was famous had talent but in 2009 you do not need any talent to be famous and successful.

Mr Clifford was asked if profiting from Goody’s death made him feel guilty.

He said: “I did not profit from Jade Goody’s death. I did pay her medical bills when the NHS let her down.

“When she came to me a year ago, she did not have any money at all. I was starting to rebuild her career... I paid for her to see my doctor.

“As to profiting from her, I did make a lot of money for her children, from which I did not take a penny... do I feel guilty about that? Not at all, I’m very proud actually.”

Mr Clifford was asked if Jade’s career would have been finished anyway if she had not been diagnosed as terminally ill.

He replied: “She was coming back and then we found out about the cervical cancer.”

He said that when Jade died, the news was covered worldwide by every major broadcaster, “which she would have absolutely loved”.

Mr Clifford also said he had a lot of time for Prime Minister Gordon Brown, adding: “But he’s got no chance because he can’t handle the media... it’s never going to work, he hasn’t got it in him to do what is necessary to be a star.

“You’ve got to be a star now.”

Mr Clifford added that he looked after a major Premier League football star who was secretly bisexual.

“If that came out, he’s finished,” Mr Clifford said.

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Latest News

Latest Sport

Latest Showbiz