ULSTER celebrities including Gloria Hunniford and Zoe Salmon today threw their weight behind a major new campaign to raise cash for cancer research.
Gloria, whose daughter Caron Keating died from breast cancer in 2004, and Blue Peter presenter Zoe are among a host of UK celebrities taking part.
They include Jenny Frost, Lucie Silvas, Christine Hamilton and Sian Lloyd.
All of them are supporting the Cancer Research UK's All Join Together campaign which encourages people to buy this season's "coolest bathroom accessory - a pink rubber duck".
The launch coincides with a new survey carried out by the charity showing that just 45% of women questioned knew that most cases of breast cancer occurred in women aged over 50.
Zoe said: "Breast cancer is the most common cancer affecting women in the UK.
"A woman's risk of developing the disease within a lifetime is one in nine. I encourage all women to join together to raise awareness and funds to support Cancer Research UK's work."
Sian Lloyd said: "As breast cancer is now the most common cancer in the UK, I want to stress how important it is to support the All Join Together campaign.
"I urge everyone to show their support for this campaign during Breast Cancer Awareness Month."
A spokeswoman for the charity said: "Almost 1,000 women annually in Northern Ireland will hear the words, 'You have breast cancer'.
"They are the kind of women we all know - mums, daughters, wives, girlfriends, sisters and friends.
"A Cancer Research UK study reveals that over half (52%) of women throughout the UK are not aware that breast cancer risk increases with age, despite the fact that eight out of 10 cases of breast cancer are diagnosed in women aged over 50.
"The good news is that more and more women are surviving than ever before thanks to research, better treatments and earlier detection.
"But sadly, not everyone survives.
"This is why Cancer Research UK is launching the All Join Together campaign to increase awareness and encourage everyone to raise money to fund research into breast cancer."
Dr Lesley Walker, director of cancer information at the charity, said the survey showed that too many women still did not realise that the older they are the greater their breast cancer risk.
The charity said women should be aware of changes in the size, shape or feel of their breasts.