Most Ulster women would think twice before posing topless for a national poster campaign - not least those who have lost a breast to cancer.
But that's exactly what one plucky Dundonald woman has done - with nothing but body paint and a little rubber duck to preserve her modesty.
Enid Davidson, who was diagnosed with breast cancer in 2003, will be smiling out from the window of every Cancer Research UK shop across the UK throughout October's Breast Cancer Awareness Month.
The mother-of-three admits if anyone had ever told her she would be posing topless in public at the age of 57 she'd have replied: "Away and catch yourself on!"
Speaking to the Belfast Telegraph, Enid said she agreed to front the campaign to highlight the importance of screening in the hope it would save " even just one woman".
She was diagnosed with breast cancer after attending a routine screening in December 2003 which she almost didn't go for.
"It was coming up to Christmas so there were a few parties and things going on. I had booked into a beauty salon to get my tan done at 10am one day and I got a letter inviting me to come for a mammogram at 9am the same day," she said.
"I thought 'I can't possibly go then' but then decided I should squeeze it in.
"I had no concerns whatsoever - there was no lump, no pain, no nothing.
"So it was a bolt from the blue when the results came back with bad news that I had early stage cancer. It was absolutely heartbreaking, I went into complete shock."
Enid had one of her breasts removed and later underwent reconstruction surgery using tissue from other parts of her body to build a new breast.
"It's amazing what they can do. You wouldn't know that I had ever had surgery. I still have a good cleavage to show!" she added.
Nearly four years later, Enid has made a full recovery. She and her new husband Jack got married just last month and he is delighted with her decision to do the campaign.
The grandmother was taking part in Cancer Research UK's Race for Life at Stormont in June when she got chatting to people from the charity about her story.
"It all snowballed from there and the next thing I know I'm agreeing to pose in nothing but some body paint," she said.
"I was a bit reluctant, of course, but I thought if this saves the life of just woman by encouraging her to take up a breast screening invitation then it is a good thing to do.
"I found taking part in the photo shoot for the campaign liberating. I was worried about going naked at first after having such major reconstruction surgery, but I am pleased at how the photographs have turned out.
"It took a few painstaking hours to paint the design and I had to be careful not to move too much. But once the paint was on it just felt like I was wearing a tight fitting T-shirt.
"It seemed such a shame after all that hard work!"
Renowned British designers Lulu Guinness and Tracey Boyd created the designer rubber ducks, Soapstar and Boydie, who star in the poster with Enid.
The limited edition ducks, priced at just £4.99 each, are on sale in all Cancer Research UK shops across the province to mark Breast Cancer Awareness Month which begins today. All proceeds will go towards funding vital research into cancer.
The ducks provide information about self-examination and being breast aware.
Enid added: "The idea behind the ducks is that it will remind you to check your breasts in the bathroom.
"But it is also vitally important to attend for screening. If I had not done so my cancer may have been discovered too late."