Belfast Telegraph

Wednesday 22 October 2014

Ireland's rugby win could have a big payoff

Ireland's glorious Grand Slam: in pictures

Ireland's Grand Slam heroes — and the IRFU — are set to reap the huge financial rewards of the weekend’s success as sponsorship deals and ticket sales look set to soar to unprecedented levels.

With the team’s stars already earning hundreds of thousands of euro in sponsorship a year, the likes of Paul O’Connell, Brian O’Driscoll and Ronan O’Gara could potentially earn as much half a million euro in lucrative deals, according to industry experts.

And the IRFU looks set to be shielded from the worst of an expected scaling back of sponsorship deals as companies seek to attach themselves to a winning brand.

It is estimated that O’Driscoll and O’Gara earned in the region of €300,000 in endorsement deals last year and the Grand Slam windfall means it could increase to as much as €500,000 per year.

John Trainor of Onside Sponsorship says that any deals could utilise the increased exposure of the Grand Slam winners outside Ireland.

“There is the possibility that they could have an international reach,” he said.

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