Belfast Telegraph

Wednesday 4 March 2015

Ireland's rugby win could have a big payoff

Ireland's glorious  Grand Slam: in pictures
Ireland's glorious Grand Slam: in pictures
Ireland coach Declan Kidney, centreleft, and Captain Brian O'Driscoll, centre right, display the Six Nations trophy, in Mansion House, Dublin, Ireland, Sunday, March, 22, 2009. The Irish Rugby Union team were welcomed home Sunday after clinching their first Grand Slam title for 61 years after their 15-17 victory over Wales Saturday. (AP Photo)
Ireland's Ronan O'Gara kicks points during the Six Nations rugby union international match against Wales at the Millenium Stadium, Cardiff, Saturday March 21, 2009. (AP Photo/Tom Hevezi)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. At right is Irish President Mary McAleese and at center Britain's Prince William. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. At right is Irish President Mary McAleese. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Brian O'Driscoll, right, embraces Geordan Murphy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Gordon D'arcy celebrates after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Tommy Bowe, center, and Brian O'Driscoll celebrate after beating Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Brian O'Driscoll celebrates after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi)
Ireland's Paul O'Connell, left, and Marcus Horan celebrate after beating Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. At right is Irish President Mary McAleese and at center Britain's Prince William. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. At right is Britain's Prince William. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Brian O'Driscoll holds aloft the Six Nations trophy after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Paul Thomas)
Ireland's Gordon D'arcy celebrates with the trophy after beating Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Brian O'Driscoll, 2nd left, celebrates after his team beat Wales 17-15 in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Wales captain Ryan Jones reacts after his team were beaten 17-15 by Ireland in a Six Nations rugby union international match at the Millennium Stadium, Cardiff, Saturday March 21, 2009. Ireland captured its first Grand Slam in the Six Nations for 61 years by beating Wales 17-15 on Saturday. (AP Photo/Tom Hevezi, Pool)
Ireland's Ronan O'Gara kicks the match winning drop goal during their Six Nations rugby union international match against Wales at the Millenium Stadium, Cardiff, Saturday March 21, 2009. (AP Photo/Paul Thomas)
Ireland's Ronan O'Gara, left, reacts after kicking the match winning drop goal during their Six Nations rugby union international match against Wales at the Millennium Stadium, Cardiff, Saturday March 21, 2009. (AP Photo/Tom Hevezi)
Ireland's Ronan O'Gara, left, reacts after kicking the match winning drop goal during their Six Nations rugby union international match against Wales at the Millennium Stadium, Cardiff, Saturday March 21, 2009. (AP Photo/Tom Hevezi)
Ireland's Ronan O'Gara, in green, kicks the match winning drop goal during their Six Nations rugby union international match against Wales at the Millennium Stadium, Cardiff, Saturday March 21, 2009. (AP Photo/Tom Hevezi)
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland on their way to the Grand Slam, Cardiff, March 21. 2009
Ireland on their way to the Grand Slam, Cardiff, March 21. 2009
Ireland on their way to the Grand Slam, Cardiff, March 21. 2009
Ireland fans, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Ireland play Wales in their Grand Slam decider, Cardiff, March 21, 2009
Rugby fans Conor Counihan and Paul Cronin in full voice outside Cadiff's Millennium Stadium as Ireland bids to win the Grand Slam for the first time in 61 years today.
In Pictures: Ireland's journey to the Grand Slam showdown
Ronan O'Gara
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat Scotland 22-15 on their way to the Grand Slam showdown with Wales
Ireland beat England 14-13 in a gritty game at Croke Park
Ireland beat England 14-13 in a gritty game at Croke Park
Ireland beat England 14-13 in a gritty game at Croke Park
Ireland beat England 14-13 in a gritty game at Croke Park

Ireland's Grand Slam heroes — and the IRFU — are set to reap the huge financial rewards of the weekend’s success as sponsorship deals and ticket sales look set to soar to unprecedented levels.

With the team’s stars already earning hundreds of thousands of euro in sponsorship a year, the likes of Paul O’Connell, Brian O’Driscoll and Ronan O’Gara could potentially earn as much half a million euro in lucrative deals, according to industry experts.

And the IRFU looks set to be shielded from the worst of an expected scaling back of sponsorship deals as companies seek to attach themselves to a winning brand.

It is estimated that O’Driscoll and O’Gara earned in the region of €300,000 in endorsement deals last year and the Grand Slam windfall means it could increase to as much as €500,000 per year.

John Trainor of Onside Sponsorship says that any deals could utilise the increased exposure of the Grand Slam winners outside Ireland.

“There is the possibility that they could have an international reach,” he said.

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