Environment Minister Sammy Wilson may have banned climate change ads but that hasn't stopped Lucy Pinder from launching her own saucy campaign to save energy.
The 25-year-old glamour model sent temperatures soaring as she launched a drive help couples to save electricity on Valentine's Day.
Lucy kicked off the Energy Saving Week campaign alongside the "energy love doctor" with a racy message to lovers: "Turn me on, turn it off."
Lucy posed for several revealing photos and said that couples can turn the heat up around the house without using additional power.
The Celebrity Big Brother star's top tips for lovers include;
- turning the bedroom lights out in favour of candlelight,
- sharing showers or baths and
- cuddling up in bed while turning the heating down.
Rob Bell, "energy love doctor" at the Energy Saving Trust, said: "It appears the economic gloom has ruined romance for many this Valentine's Day.
"But for those determined to spread a little love, home will truly be where the heart is on February 14 as people feeling the pinch due to the recession try to save cash."