More than 4,000 people are vying to land a job in the world's largest Titanic visitor attraction.
The huge response to the recruitment drive to hire 70 front of house staff for the soon-to-open centre in Belfast has amazed its operators.
Saturday witnessed a novel selection event in the city to whittle down the contenders, when would-be employees were asked to show their 'T factor' during an audition day.
The applicants, some of whom flew in to Belfast specially, were invited to give a three-minute performance on one part of the Titanic story.
The owners hoped the exercise would demonstrate who had the passion and communication skills to become a guide in the new centre, which is located in the east Belfast shipyard where the Titanic was built.
Some of those attending the event at the Grafton recruitment agency in Belfast turned up in period dress.
Candidates were asked to interpret one of five scripts related to Titanic facts ranging from the number of pianos onboard to the absence of laundry services for the 73,000 linen cloths, bed sheets and napkins which were carried on the maiden voyage. Successful participants will be asked back for a formal interview.
The £90 million Titanic Belfast signature project will open later this spring ahead of the 100th anniversary of the doomed liner's sinking. One audition day had been scheduled but such was the phenomenal interest in the advert an extra day will now be put on next Saturday.
Tim Husbands, chief executive of Titanic Belfast, said: "It's difficult to gauge soft skills from a CV, but we need people who are polite, friendly, engaging and well informed - we want visitors to leave Titanic Belfast and return home with tales about how friendly Northern Ireland is."
In addition to the 70 public facing roles, Titanic Belfast is recruiting a further 180 staff ranging from security and catering positions to finance, maintenance and retail staff. Full details of all posts are available at www.graftonrecruitment.com.