A £5 million fund has been unveiled to promote Northern Ireland tourism next year.
Celebrations in April 2012 marking the centenary of the maiden voyage of the Titanic, the 50th Ulster Bank Belfast Festival and the arrival of the Clipper Round-the-World Yacht Race in Derry are among events planned.
The money has come from the Department for Enterprise, Trade and Investment (DETI) and the Northern Ireland Tourist Board.
Tourism Minister Arlene Foster said: "2012 is just the start - it is a significant tipping point for Northern Ireland tourism and will help to increase visitor numbers and stimulate economic growth.
"We have identified a number of benefits over the next three years from staging this programme of events, including attracting up to 833,000 additional visitors, generating an additional £140 million in revenue for the economy and the potential to create over 3,500 jobs."
Her DETI department and the Northern Ireland Tourist Board have been working with Belfast City Council and Derry City Council on plans for 2012 and 2013