Would-be employees in the world's largest Titanic visitor attraction are being asked to show the "T factor" in order to land a job.
The operators of the £90 million Titanic Belfast complex, which will open later this spring ahead of the 100th anniversary of the doomed liner's sinking, have come up with a novel way of recruiting some of its 250-strong workforce.
Applicants have been invited to audition for the posts by giving a three-minute performance on one part of the Titanic story.
The owners hope the exercise will demonstrate who has the passion and communication skills to become a guide in the new centre, which is located in the same east Belfast shipyard that the Titanic was built in.
Candidates, who must pre-register with Grafton Recruitment to secure a slot, will be given a script in relation to one of the nine galleries in the visitor attraction, and will be required to give an interpretative presentation.
Tim Husbands, chief executive of Titanic Belfast, said almost 1,500 people attended a drop-in day at Belfast City Hall last year with more than 850 expressing a definite interest in working at Titanic Belfast.
"We're conscious that everyone working at Titanic Belfast will be an ambassador, not just for ourselves, but for Belfast and Northern Ireland as a whole," he said. "This is a unique project with unique potential to promote Belfast to the world, so we need people with that special Titanic 'T factor'. The audition day will give prospective employees a chance to let their true personalities shine through.
"Titanic Belfast provides a great employment opportunity and we will continue to work hard with Belfast City Council and DEL (Department for Employment and Learning) to ensure that as many people as possible have access to the positions."
When it opens in March, Titanic Belfast will be one of the largest employers in the Northern Ireland tourism industry. It is also expected to be one of the largest recruiters in the region during 2012.
Alan Clarke, chief executive of the Northern Ireland Tourist Board, said: "Following the phenomenal success of the MTV awards late last year, the tourism industry is keenly awaiting the next big event, the opening of Titanic Belfast in the spring. This new attraction is set to give another massive boost to tourism and to Northern Ireland's reputation around the world."