Culture Minister Caral Ni Chuilin has launched an advertising campaign in a bid to encourage people to learn and speak Irish.
The campaign called Liofa le cheile (Fluent Together) encourages everyone from all walks of life to learn and speak the language.
The campaign, which will run across a variety of media platforms including television, radio, outdoor and digital media, will show how Irish is used through daily phrases, names and places.
The minister said: "The Irish language is at the heart of our society.
"It is everywhere around us through common words we use like 'craic', and also in place names like Donaghadee (Domhnach Daoi).
"I believe that the rich cultural and linguistic heritage is something that all of us can share, embrace and enjoy."
As the campaign starts, a new website www.liofa.eu will be available to assist people learning the language.