Belfast Telegraph

Wednesday 27 August 2014

Game of Thrones sites play a starring role in Northern Ireland adverts

Images from the new Game Of Thrones-themed advertising campaign for Tourism Ireland
Images from the new Game Of Thrones-themed advertising campaign for Tourism Ireland
Emilia Clarke as Daenerys Targaryen in Game Of Thrones

As tourism slogans go, it's perhaps not the most obvious – "A holiday won't cost you an arm or a head."

But fans of hit television series Game Of Thrones will appreciate the tongue-in-cheek message behind a new advertising campaign that aims to promote Northern Ireland as a top holiday destination.

Tourism Ireland has teamed up with US TV network HBO to promote Northern Ireland's scenic beauty in a series of Game Of Thrones-themed advertisements.

Up to 12 pictures of locations in the fantasy world of Westeros will appear on social networking sites, bearing the HBO logo and slogans that relate to the show.

The new campaign kicked off yesterday with adverts appearing on Facebook and Twitter and will run until early June in the UK, US, Canada, France, Germany, Spain, Italy, the Netherlands and Scandinavia.

Enterprise Minister Arlene Foster described the partnership as a major coup for tourism. She added: "Fans from around the world will see our mystical landscapes, crumbling castles and hidden scenic gems as various local locations provide stunning and atmospheric settings for the cast."

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Nightlife Galleries

More

Latest News

Latest Sport

Latest Showbiz