Everybody was expecting Daybreak star Christine Bleakley and her partner, Chelsea and England star Frank Lampard, to make the biggest impact at the 2010 Coors Light Go Belfast Awards.
But as it turned out, it was left to host and Celebrity Juice presenter 'Keith Lemon' (real name Leigh Francis) to bring the house down - well, his trousers anyway....and in the foyer of the Europa Hotel to boot!
Newtownards girl Christine and Premiership star Frank - on their first public engagement together in Belfast - briefly posed for pictures before being quickly whisked upstairs to the Europa's Grand Ballroom.
It was quite clear that the pair were not in the mood to give interviews.
Meanwhile Leigh (whose other hit TV show was Bo Selecta, in which he performed as the character Avid Merrion and - with the aid of prosthetics and make-up satirised many stars ) was in his element!
When guest Belfast Telegraph TV presenter Grainne McGarvey asked him if he was looking forward to hosting the event he said: "I'm hoping to be so rubbish it'll be ace - that it's so crap it becomes good!"
He then told her that Celebrity Juice would be back on December 9 with a Coronation Street special, followed by a JLS special and then a Christmas and New Year special.
When Grainne asked about him having once presented a previous awards ceremony in the nude, 'Keith' responded: "I'm always getting naked. Today I've got great pants on - they're like jeans!'
He then decided to unzip his trousers on the red carpet in the foyer of the Europa Hotel to show us all exactly what he was talking about!
Jamie 'Afro' Archer, a finalist in last year's X Factor, revealed how he did vote for Wagner (who was voted out at the weekend) and that he is currently recording a new album - with the emphasis firmly on 'rock'.
"When I was at the airport on my way here they didn't call me Jamie Archer - they called me 'Afro' and 'X Factor guy'. But I'm so excited about the forthcoming album.
"It's something people won't expect from an X Factor contestant. I'm on a one-man mission to change the perception of the show."