The ‘Sundae, Bloody Sundae' drink – which was being served at Adventure Bar in Covent Garden — has now been removed from sale, the bar has said.
The Belfast Telegraph revealed that the “crass and offensive” cocktail was being sold complete with a toy soldier atop a swirl of cream.
Named after Bloody Sunday — in which 14 innocent people were killed as paratroopers opened fire on them in Londonderry in 1972 — it prompted anger and revulsion among relatives of those killed.
In a statement on the pub’s Twitter page, Adventure Bar said it “would like to again apologise unreservedly to everyone offended by the cocktail ‘Sundae Bloody Sundae’”.
“It was never our intention to offend anyone and to clarify, we removed the drink from sale permanently on Tuesday.”
Relatives of those killed on Bloody Sunday had said they would seek legal action if necessary to ensure the “vile” cocktail at the London club was removed from sale.
After being contacted by the Belfast Telegraph last week, a spokesman for the bar then claimed that perception in London was “very different” to Northern Ireland while at the same time saying the organisation was “highly apologetic”.
The SDLP's Colum Eastwood, a long-time supporter of the Bloody Sunday families, had also called for the bar to remove the drink from its menu.
Belfast man Adam McGibbon (25), who noticed the cocktails on sale, said he couldn't believe the bar was serving the ice-cream based drink.