Belfast Telegraph

Saturday 20 December 2014

MTV Europe Music awards generated £22m for Belfast

Lady Gaga performs onstage during the 2011 MTV Europe Music Awards at the Odyssey Arena, Belfast
Lady Gaga performs onstage during the 2011 MTV Europe Music Awards at the Odyssey Arena, Belfast
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Gary Lightbody of Snow Patrol performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Gary Lightbody of Snow Patrol performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Guetta performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Alejandro Manzano of Boyce Avenue performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Alejandro Manzano of Boyce Avenue performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
Chris Martin of Coldplay performs at the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6
Fans at Belfast City Hall
Fans at Belfast City Hall
Snow Patrol lead singer Gary Lightbody at Belfast City Hall
Snow Patrol lead singer Gary Lightbody at Belfast City Hall
Snow Patrol lead singer Gary Lightbody at Belfast City Hall
Fans enjoy the open air concert at City Hall
Snow Patrol lead singer Gary Lightbody with fan Shauna
Snow Patrol play the open air concert at City Hall
Fans enjoy the open air concert at City Hall
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/MTV 2011/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/MTV 2011/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Artwork showing Lady Gaga during the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Artwork showing Lady Gaga during the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Katy Perry appears onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Lady Gaga performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Brian May (L) and Roger Taylor of Queen receive the award for Global Icon during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Lady Gaga performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Lady Gaga performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Lady Gaga performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the Best Song award for 'Born This Way' onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Bruno Mars receives the award for Best New act onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
Selena Gomez
BELFAST, NORTHERN IRELAND - NOVEMBER 06: MTV Europe Music Awards Hostess Selena Gomez performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the award for Best Female from actor David Hasselhoff onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: MTV Europe Music Awards Hostess Selena Gomez (L) and actor David Hasselhoff speak onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model Bar Rafaeli (L) and Lady Gaga perform onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Models Irina Shayk (L) and Bar Rafaeli perform onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model Irina Shayk, Lady Gaga and model Bar Rafaeli speak onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber with awards attends the MTV Europe Music Awards 2011 at Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Danny Martindale/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber with awards attends the MTV Europe Music Awards 2011 at Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Danny Martindale/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the Best Song award for 'Born This Way' from actress Hayden Panettiere onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Hayden Panettiere (R) and naked guest speak onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Hayden Panettiere (R) and naked guest speak onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the Best Song award for 'Born This Way' from actress Hayden Panettiere onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Hayden Panettiere appears onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Aactress Hayden Panettiere presents onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Gary Lightbody of Snow Patrol performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Gary Lightbody of Snow Patrol performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Brian May of Queen performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Lady Gaga performs onstage during the MTV Europe Music Awards 2011 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Lady Gaga receives the Best Song award for 'Born This Way' from actress Hayden Panettiere during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Justin Bieber performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Justin Bieber performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Justin Bieber performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Guetta performs onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jessie J performs with David Guetta onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Seungri, G-Dragon, Taeyang, T.O.P, Daesung of Korean boy band Big Bang perform onstage during the MTV Europe Music Awards 2010 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Guetta performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Guetta performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Guetta performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber receives the award for Best Pop onstage during the MTV Europe Music Awards 2011 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber receives the award for Best Pop onstage during the MTV Europe Music Awards 2011 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Adam Lambert performs with Queen onstage during the MTV Europe Music Awards 2011 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: A general view is pictured during the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Brian May of Queen performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: G-Dragon, Taeyang, T.O.P, Daesung and Seungri of Korean band Bigbang receive the Best Worldwide Award during the MTV Europe Music Awards 2011 live show at at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Brian May of Queen performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Brian May of Queen performs with Adam Lambert during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs live for the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: DJ and music producer David Guetta and singer Taio Cruz attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: DJ and music producer David Guetta attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jessie J attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Bruno Mars attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Bruno Mars (4L) attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: DJ and music producer David Guetta attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jessie J attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Rapper Wretch 32 attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Rapper Wretch 32 attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: David Hasselhoff attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model Irina Shayk attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: President and CEO, Viacom Inc. Phillipe Dauman and Debbie Dauman attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
Irina Shayk
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model Jade Thompson attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: (L to R) Paul Wilson, Gary Lightbody, Tom Simpson, Jonny Quinn and Nathan Connolly of Snow Patrol attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Jessie J attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Gary Lightbody of Snow Patrol performs on stage during a rehearsal prior to the MTV Europe Music Awards 2011 at City Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Gary Lightbody of Snow Patrol performs on stage during a rehearsal prior to the MTV Europe Music Awards 2011 at City Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: A general view outside the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Singer Justin Bieber fans wait for him to arrive to the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Singer Justin Bieber fans wait for him to arrive to the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: MTV Europe Music Awards Hostess Selena Gomez and singer Justin Bieber arrive to attend the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: MTV Europe Music Awards Hostess Selena Gomez and singer Justin Bieber arrive to attend the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Singer Justin Bieber attends the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Singer Justin Bieber is awarded the MTV Voices Award with Senior Vice President of Social Responsibility and Head of MTV Staying Alive Georgia Arnold at the MTV Voices Dinner during the MTV Europe Music Awards 2011 at the Merchant Hotel on November 5, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Richard Godfrey, MTV Europe Music Awards Executive Producer talks during a MTV Europe Music Awards 2011 press conference at Odyssey Arena on November 5, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Anthony Keidis of Red Hot Chili Peppers during rehearsals before their live performance for the MTV Europe Music Awards at Ulster Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Tim Whitby/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Red Hot Chili Peppers perform during rehearsals before their live performance for the MTV Europe Music Awards at Ulster Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Tim Whitby/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Anthony Keidis of Red Hot Chili Peppers during rehearsals before their live performance for the MTV Europe Music Awards at Ulster Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Tim Whitby/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Michael 'Flea' Balzary of Red Hot Chili Peppers during rehearsals before their live performance for the MTV Europe Music Awards at Ulster Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Tim Whitby/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs on stage during a rehearsal prior to the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jason Derulo performs on stage during a rehearsal prior to the MTV Europe Music Awards 2011 at City Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: (L-R) Sergio Pizzorno and Tom Meighan of Kasabian perform during a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Tom Meighan of Kasabian performs during a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: (L-R) Sergio Pizzorno and Tom Meighan of Kasabian perform during a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Tom Meighan of Kasabian performs during a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Sergio Pizzorno of Kasabian walks onto the stage before a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: The Japanese Popstars perform during a MTV Live Event ahead of the MTV Europe Music Awards 2011 at Ulster Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Gareth Cattermole/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 05: Gary Lightbody of Snow Patrol performs on stage during a rehearsal prior to the MTV Europe Music Awards 2011 at City Hall on November 5, 2011 in Belfast, Northern Ireland. (Photo by Andreas Rentz/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Jennifer Metcalfe attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Jennifer Metcalfe attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jessie J attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Jessie J attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actress Jennifer Metcalfe attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Singer Katy B attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: LMFAO with SkyBlu (L) and Redfoo attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
Mayor of Belfast Niall O Donnghaile
BELFAST, NORTHERN IRELAND - NOVEMBER 06: LMFAO with SkyBlu (R) and Redfoo attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Actor Greg Lake of Geordie Shore attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Jordan Stephens and Harvey Alexander-Sule of Hip Hop Duo Rizzle Kicks attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model BB from Dirty Sexy Things (R) and guest attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Michael 'Flea' Balzary of Red Hot Chili Peppers during rehearsals before their live performance for the MTV Europe Music Awards at Ulster Hall on November 6, 2011 in Belfast, Northern Ireland. (Photo by Tim Whitby/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: MTV Europe Music Awards Hostess Selena Gomez attends the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Ian Gavan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Coldplay with (L-R) Jonny Buckland, Chris Martin, Guy Berryman and Will Champion attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave J Hogan/Getty Images)
BELFAST, NORTHERN IRELAND - NOVEMBER 06: Model BB from Dirty Sexy Things (R) and guest attend the MTV Europe Music Awards 2011 at the Odyssey Arena on November 6, 2011 in Belfast, Northern Ireland. (Photo by Dave Benett/Getty Images)

The MTV Europe Music Awards generated £22m for Belfast, new figures show.

Belfast City Council claims £25 was generated for every £1 of public money spent on the extravaganza which rocked Northern Ireland last November.

The council says £10m was generated in additional tourism revenue by the event.

Superstars including Lady Gaga and Jessie J travelled to the province for the show which is said to have pulled in a worldwide audience of 1.2bn. It cost the council and the NI Tourist Board £840,000 to stage the event hosted by US actress and singer Selena Gomez, the highlight of Belfast Music Week.

The £22m figure was reached by estimating items such as the PR value of media coverage and other hotel sales.

Around 130 media organisations from around the world covered the awards.

The statistics are contained in a brochure prepared for the council's development committee.

According to the literature, 8,000 room nights were booked by MTV across 40 hotels for guests, crew and artists.

It states 2,399 media articles were released in relation to the awards, 33,500 attended Belfast Music Week, and that there were more than 170 gigs across 45 venues over the course of the week.

British rockers Kasabian also played at the Ulster Hall ahead of the MTV Awards.

It is not known, however, how many tourists came to Northern Ireland solely to take in the event.

Lady Gaga dominated the awards with a show-stopping performance in Belfast's Odyssey Arena.

Other international acts who came to Belfast included Bruno Mars, Coldplay, Queen and Justin Bieber.

The event took place at three venues across Northern Ireland's capital, with local band Snow Patrol playing a free gig to 15,000 people outside the City Hall.

The awards, which took place alongside Belfast Music Week, were described by the council as “truly a landmark event for Belfast, placing the city firmly on the world musical stage”.

It added: “As is only fitting for a world class event, the figures are pretty impressive.”

At the time of the awards, then Lord Mayor of Belfast Niall |O Donnghaile said: “For many of us, the MTV awards are an indication that we really and truly have arrived.

“We have to capture that flame that MTV ignites.

“We have to show them the talent and the creativity that we have here in the city.”

The council plans to run Belfast Music Week again this November, with a number of new venues expected to be announced.

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