Health Minister Edwin Poots has launched a ten-year strategy aimed at reducing skin cancer rates in Northern Ireland.
The plan focuses on prevention and early detection of skin cancers, and pays particular attention to children, young people and those who spend significant periods of time outdoors through work or leisure.
The minister said: "Skin cancer is an extremely serious issue and needs to be treated as such. Although Northern Ireland is not known for its sunny climate, we should be mindful that skin cancer is the most common form of cancer here, with around 3,000 people being affected each year.
"By reducing sun exposure, and avoiding sunbed use entirely, the majority of our population can significantly decrease their risk of developing this particular form of cancer."
He said the strategy would encourage people to respect the sun.