Tourist chiefs in the Republic are in discussions to help promote the Twelfth fortnight as an international holiday event.
Tourism Ireland is working closely with the Orange Order to build on the 'flagship' parades of recent years and encourage more visitors from abroad to the annual demonstrations.
Senior Irish tourist figures are due to be present today at the 'Sham Fight' at the Royal Black Preceptory parade in Scarva - the biggest annual one-day gathering in Northern Ireland.
They are to include chief executive Niall Gibbons, who said: "It is the first time I have been to Scarva, but I am very much looking forward to it.
"There is still a lot more work to be done, but things are moving in the right direction."
Recognising the recent nights of persistent rioting will not have made marketing the Twelfth any easier, he added: "There are still a lot of issues around the Twelfth which do not resonate positively.
"But there are areas of great potential which still remain unexplored including, for example, genealogy with records dating back to 1795 which could be digitised."
Grand Master Edward Stevenson said: "We believe that the Twelfth has huge tourist potential and we have been working closely with the tourism authorities to maximise that."
The Order's director of services, David Hume, said: "The further south in the Republic you go, the greater interest in Orange culture and history there seems to be."
Now one of the main targets for possible future plans is Canada, which has huge Ulster connections.