Belfast Telegraph

Saturday 19 April 2014

Rory McIlroy ranked 3rd most marketable athlete

Rory McIlroy
Rory McIlroy

Golfer Rory McIlroy has been ranked the world's third most marketable athlete.

The annual list by SoccerPro magazine scores athletes on their marketing potential for the next three years based on age, home market, charisma, willingness to be marketed and crossover appeal.

Brazilian footballer Neymar was first, while FC Barcelona's Lionel Messi was ranked second.

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