Belfast Telegraph

Friday 19 September 2014

Unionists hit out at Kia Provo name

MPs have called on car manufacturer Kia to rename its Provo model
MPs have called on car manufacturer Kia to rename its Provo model
MPs have called on car manufacturer Kia to rename its Provo model
MPs have called on car manufacturer Kia to rename its Provo model
Kia's new concept car, Provo (AP/Kia)

Korean car maker Kia has faced calls from MPs to rebrand its latest model because it shares its name with the Provisional IRA.

Unionist MPs said the Kia Provo should be renamed and given a title which is "not associated with terror and mayhem".

The Democratic Unionist Party's Gregory Campbell, MP for East Londonderry, and William McCrea, MP for South Antrim, claimed the name had caused "deep offence".

The Provo concept car was unveiled at the Geneva International Motor Show, with Kia claiming the "sleek, low, yet muscular coupe-style" design was "meant to be cheeky and cheerful in its compactness and to hint at the fun awaiting on the open road".

But in a Commons motion the MPs said: "This name has caused deep offence given that the Provisional IRA were known as the Provos when they were murdering and bombing in Northern Ireland, the rest of the UK, as well as in Germany, where the name is supposed to have been chosen."

The motion "calls on Kia to reconsider, and bring forward a new name which is not associated with terror and mayhem".

A Kia spokesman said the company would not sell a car called Provo in the UK. He said the firm had written to the DUP MPs about the car and was sorry if any offence was caused.

The spokesman said: "The name came from a merge of provoke - because we wanted to excite motoring enthusiasts with a car designed to deliver fun and performance - with a reference to Italian prova plates to signify a prototype.

"This car is a design concept and no production car is yet planned. We will not be selling a car in the UK named Provo, not now, not ever.

"We regret any misunderstanding of a motor show name and we are sorry if anyone was offended - this was a genuine creative naming process and no offence was intended."

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