This purple caped crusader, complete with cheesy grin and orange jump-suit, is the official mascot of the Orange Order and the name of this dashing superhero has just been unveiled to the public for the first time.
Named after one of its founding members, Dan Winter, Diamond Dan - Diamond referring to the Institution's formation at the Diamond, Loughgall, in 1795 - will make his way round lodges spreading the 'good word' of the Order.
The Order hopes this polished image, a far cry from the stuffy image of men in bowlers, navy blue suits and sober black shoes, will make the organisation more appealing to young people.
Orange Order education officer David Scott said the character, developed to appeal to young people, was meant to represent the true values of the Order.
"Diamond Dan will be the kind of person who offers his seat on a crowded bus to an elderly lady. He won't drop litter and he will be keen on recycling," he said.
"He will also be committed to the Orange Order and to the Junior movement and will make efforts to know all he can about his history and culture."