A team of digital buffs are trying to travel across Ireland in a weekend by blagging food and travel using social media.
The group is set to embark on the social experiment at the end of April - taking them on a journey over the course of a weekend from Malin Head in Co Donegal to Mizen Head in Co Cork, using nothing but their social media contacts.
Making the journey joined by teams from various digital companies is Naomh McElhatton of Digital Advertising NI.
"The social experiment is a race between the teams over the course of a weekend from the most northerly point on the island of Ireland to the most southerly point," she said.
"The teams will set off on morning of Friday April 26 from Malin Head, aiming to make it to Athlone by nightfall.
"The following day the challengers will make Cork their next destination moving on to Mizen Head on Sunday April 28."
The teams will be equipped with a head cam to record their journey, a survival pack to include a change of clothes, water, energy gels a smartphone and an iPad with charger.
The candidates will make use of their social media fans and followers to obtain additional food, free taxi rides and bus passes or whatever it may take to get to their final destination - according to those behind the scheme.
The social experiment aims to raise funds for Cancer Focus Northern Ireland.
Emma McCann of the charity said it was "a fantastic and original idea".
You can follow the experiment throughout using the Twitter hastag #socialexperiment or on Facebook at 'The Social Experiment'.