Shoppers in Irish Republic 'pay more for Argos goods'

Tuesday, 18 August 2009

A survey of over 12,000 goods on sale through the Argos catalogue has found that customers in the Republic pay more than Northern Ireland customers for a staggering 99pc of items.

The study was carried out by a professor of Computer Sciences at University College Dublin using a computer programme he had devised to compare Ikea prices.

Prof Barry Smyth admitted he was surprised that the price difference between Ikea in Belfast and Dublin was "only" 8pc on average, as he had expected customers in the so-called "rip-off Republic" to be paying even more.

However, he was surprised in a different way when he discovered that southern customers are paying an average of 24pc more than those up north when shopping at Argos.

"These averages disguise a multitude of savings, and there are literally hundreds of products that are 40pc to 200pc more expensive in Irish Argos stores compared to UK stores," Prof Smyth said.

He said that a three-in-one canopy for babies in prams, for example, costs less than €12 in Belfast. The same product in Dublin costs €35.99, a mark-up of more than 220pc.

But it is on the 'big ticket' items that cash savings are most pronounced.

"If you are interested in a flat screen TV then Argos will charge you, on average, an extra €400 for the privilege of shopping in the Republic," Prof Smyth said.

"In fact, the biggest price difference that I have found so far is €1,124, which you pocket by purchasing a 52 inch high-definition Sony LCD TV up north. This product is listed as €3,339.99 on the Irish site but comes in at only €2,213 (£1,899.99) on the UK site."

Prof Smyth said he found almost 500 products -- mainly in consumer electronics, furniture and leisure equipment -- which are at least €100 cheaper in Argos Belfast than Argos in the south.

When studying Ikea, Prof Smyth admitted that the 8pc price difference could largely be explained by the difference between our 21.5pc VAT rate and the 15pc rate in the North.

However, he said that Argos could not fall back on the same excuse.

"Even after adjusting for this [by calculating the price before VAT is applied] the average Irish product is still 17pc more expensive than its UK equivalent," he said.

An Argos representative was unavailable for commment.

I sent a letter of complaint to Argos customer service yesterday. They replied to say that the cost difference was due to currency exchange rates and shipping costs.


Nonsensical arguments. Sterling and euro were close to parity at the start of the year but the Argos price rip-off differential was still very much in evidence.
Since the North and South of Ireland are separated only by a man-made border, the shipping costs argument doesn't quite cut it either.

Tesco made a lot of these fatuous arguments too - until they discovered that Irish shoppers were deserting them in droves for quite often better and cheaper products in Lidl and Aldi and across the border in the North. Now, they've had to launch a campaign showing how they've reduced prices in a bid to win back lost business.

Posted by harry whelks | 19.08.09, 09:33 GMT

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There's a one word answer to this problem: 'SPRUCEFIELD'!

Posted by Mark | 18.08.09, 20:02 GMT

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Petrol stations charge different prices, within the same country and within the same company!! So if Argos et al, have decided that market conditions allow them to charge more in the Republic, or any other country for that matter, and still get the business then all power to them.

They are a business and out to give shareholders a return. If Irish folk think they're being ripped off, then vote with your feet and don't give Agros the business.

Abercrombie in London, is almost twice the price of Abercrombie products in the USA, but at the end of the day, if you want the product, you pay for it...

Posted by Sean Laverty | 18.08.09, 14:18 GMT

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No doubt Argos will counter with the argument that their prices are set to compete with the local market in the Republic, which only proves that all retailers in the Republic are guilty of excessive profiteering.

Posted by JJ doyle | 18.08.09, 11:33 GMT

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