Apple has trumped Amazon and Sky to win a prestigious best gadget accolade with its iPad.
The iPad beat the Amazon Kindle and Sky 3D to win both the gadget of the year and readers' gadget of the year gongs in the 2010 Stuff Gadget Awards.
Stuff magazine editor and judge Fraser Macdonald said: "The iPad's success was by no means pre-ordained. It's expensive and functionally limited.
"But it is also quite gloriously indispensable and only making itself more so with the increasing number of apps and accessories. To see it is to want it, and that's why it's our gadget of the year."
Microsoft's motion-sensor gaming system Xbox Kinect won readers' votes for innovation of the year.
The annual awards recognise the best consumer technology released in the past year and are decided by expert judges and readers.
Apple's iPhone4 won phone of the year, and the compact hybrid electric Honda CR-Z car took the eco gadget title.
Mr Macdonald said: "Say what you will about the karma-cancelling effects of buying any new car, the Honda CR-Z is the first truly desirable, affordable hybrid. Looks ace, goes fast, sends a positive message, gets an award."
In two new categories, the web app of the year title went to film library LoveFilm, while personal fitness trainer MiCoach won mobile app of the year.
Sony won three awards, camera of the year with the Sony NEX-5, home entertainment gadget of the year for the Sony BDP-S570 Blu-ray Disc player and TV of the year for the HX903.