The ball boy at the centre of the league cup controversy is the son of a multi-millionaire.
Teenager Charlie Morgan has become a talking point across the globe after the youngster appeared to have been kicked by Chelsea star Eden Hazard.
But it is unlikely the 17-year-old ball boy, who it has been claimed boasted about plans to waste time ahead of the game, will cash in on his sudden fame.
His parents Martin Morgan and his wife Luisa own almost a quarter of the Premier League club and he has enjoyed a lifestyle that would turn the heads of most professional footballers.
Lifelong Swans fans, the Morgans amassed their fortune - a reported £42 million in 2008 - through owning and selling a travel agency and then investing in boutique hotels. As well as transforming the ageing Swansea's Victorian Port Authority building into a stunning hotel called Morgans, they own several key properties across south west Wales.
Among them is a mansion overlooking Gower's picturesque Three Cliffs Bay. So, thanks to his parents' wealth, young Charlie has benefited tremendously.
As well as getting to be a ball boy for his favourite club since the age of 12, he has also had access to spending power most teenagers could only dream of. He recently tweeted a picture of a brand new white Audi, in a spacious garage with signed football shirts on the wall, coupled with the hashtag "#newcar".
Describing himself as a "lad" and a "hustler" on his Twitter profile he has told followers about plans to put "200 on black" at the casino and how he does not "do coins" only "paper".
Charlie, who stopped being a ball boy at the end of last season, also told friends how he had only been drafted into the match because one young lad could not make it because of the snow.
And after he appeared to lay on top of a football which Chelsea star Hazard wanted returning to play, culminating in him getting a kick to the ribs, the college student has become a worldwide talking point.