TV bosses are not taking their responsibility to educate viewers seriously enough, Professor Brian Cox has said.
The particle physicist and Stargazing Live presenter said that the BBC should make more TV shows that educate and not just entertain viewers.
While also taking a swipe at reality shows, he told the Radio Times: "The director-general of the BBC has a tremendous opportunity to shape TV. If I had that job, I'd tell 'em! 'This is not just about entertainment!'"
He continued: "I'd get a flag with education written on it and plant it in the sand. Television is the most powerful way of getting ideas across. Often it doesn't take its responsibilities seriously."
When asked which shows would not stand the test of time, he added: "We have had enough of talent shows.
"I don't want my kids exposed to them and get it into their minds there's a shortcut to riches. I want them to go to university and work hard for everything they get."