From trolley dolly to reality television king - Brian Dowling has been crowned the winner of Ultimate Big Brother.
A shocked looking Dowling won the public vote, beating Nikki Grahame to the prize.
The former Ryanair steward was catapulted to fame after winning Big Brother 2 in 2001.
Dowling repeatedly yelled "Oh my God!" when his name was called and hugged Grahame.
"I love you. Well done," she said before heading outside.
Grahame, who first entered the house in 2006 dressed as a Playboy bunny, was known for her tantrums. In third place was Chantelle Houghton who won Celebrity Big Brother in 2006 despite being the only housemate who was not famous.
Dowling, who was dressed in a suit and tie, burst into tears and shouted "Thank you so much" as he was officially declared the Ultimate Big Brother housemate.
He danced down the stairs to rousing cheers and exploding fireworks to greet McCall. He then joked: "I'm sure you've got it wrong."
Asked if he thought he would win, he said: "Last night when I was lying in bed, I went 'Oh my God, I could potentially', but when people say it, you think it won't happen. I thought maybe I'd look arrogant by saying 'maybe you're right'. If you think it, it won't happen."
Speaking about the impact of the show, he said: "It's one of the best things I could have ever done. It allowed me to be myself and allowed other people to accept you for who you are. The show is also about hope, in the sense that it gives people the opportunity to make their life that little bit better. I owe everything to the show, everything, and people have voted again. You say thank you, but sometimes thank you is never enough."