DJ Chris Evans fought back the tears as he spoke about the break up and divorce with Billie Piper.
Discussing the latest volume of autobiography Memoirs of a Fruitcake, Evans held a sell-out crowd enthralled at the Hay Festival, in mid Wales, as he gave an intimate glimpse of his often tempestuous life.
The virtuoso performance took the form of a verbal roller-coaster ride which touched on the highs and lows of a tumultuous career.
Quiz mistress extraordinaire Anne Robinson took a back seat for once and allowed Evans full freedom to bare his soul, skilfully steering the conversation back on track as Evans digressed as he was undergoing gentle questioning about Piper.
Evans, the BBC Radio 2, Weekday Breakfast Show host, outlined his whirlwind romancing of Piper who was then a singing star.
He explained how he had wooed her with a Ferrari full of roses after buying the luxury car just one hour before in 2000. A stunned salesman in the central London showroom told Evans such things were not done, then went on to do it at the DJ's insistence. "One hour later it was outside her (Piper's) flat full of roses, as many as I could buy, with a note saying 'Will You Marry Me?'"
He went on to describe the tempestuous period that both he and Piper had lived up until that moment, intimating they were well suited to each other. We both needed fixing and thought we could each fix each other," he told Robinson.
He added that after marrying they "ran away to America" which was the right thing to do for love but the wrong thing for his career. He went on to explain how he eventually parted company with the Ginger Media Group (GMG) after he had made himself a multi-millionaire when he sold it.
Brought back to the subject of Piper, however, Robinson asked about the couple's later high profile break up and divorce. Evans fought back the tears as he said: "We were totally in love and we were together for all the right reasons."
He added: "But to go back to the metaphor of fixing each other. We were fixed, where do you go from there? It was not inevitable but it was obvious when it happened and the greatest disservice we could have done for each other was carry on."