Belfast Telegraph

Friday 19 September 2014

Greggs deal targets hungry drivers

High street baker Greggs is to open its first store at a motorway service station

Bakery chain Greggs has unveiled plans to open stores at motorway service stations across the country.

Greggs, which has more than 1,540 outlets in the UK, said a deal with motorway service firm Moto will see it open its first trial store off the M6 and M56 near Lymm, Cheshire, in December.

A second trial outlet is planned, but the location is yet to be determined, and if the two stores are a success at least 30 stores could be in the pipeline for Moto locations across Britain.

Greggs, which serves some six million customers a week, has bucked the gloomy trend on the high street in recent months as offers on sausage rolls and a new range of doughnuts pulled in customers.

Chief executive Ken McMeikan said: "Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs."

The motorway services sector has ridden the recession well.

Moto rival Roadchef last year signed a multi-million pound overhaul to bring more McDonald's restaurants to its estate, under the fast food chain's first national franchise agreement.

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